Marketing Your Site

Free & Inexpensive Ways to Promote Your Web Site
 

A little thought and effort online can deliver a big payoff in more customers and a higher profile for your business.  
 
First, make sure your web site is “sales ready”.   That is, have an established sales process for your business, know how your web site fits into that process, and make sure information on the site supports your sales process. 
 
Then check out these free and nearly free sites to learn how they can maximize your online visability and bring in more customers.

• HelpAReporter.com - Subscribe to this free service to become an expert source for a story about your industry.  What better way to promote your web site and your business than to be quoted in an article?  Here’s how it works:  Each day HelpAReporter.com will send you three emails with a list of opportunities at the bottom.  Scan it for reporters needing information about your industry, then contact them.  Reporters need experts on a variety of subjects and, if you have a business, you’re an expert!
• MeetUp.com - Lots of small businesses use Meetup to find attendees for their seminars, talks and classes.  If you give seminars or classes to promote your business, start a Meetup group and you’ll be surprised how many new people you’ll reach.  Registration is free but to start your own group you’ll need to pay a nominal fee of $72 for six months.  (That’s only $12 per month.)  Remember to link back to your web site from the Meetup group, and link to the Meetup group from your web site.  Cross promoting increases the viral impact of your online publicity.
• Twitter.com - You’ve heard a lot about Twitter on the news lately, but how do you use it to gain visibility for your web site?  If you already have a blog on your site that you post to regularly, or if you add new information to your web site frequently, Twitter is an effective way to drive traffic to your new posts.  Make sure you have something of value to offer your readers – information they can use – and have a plan to follow up on your leads!   
  It’s not enough just to have a Twitter page, or a Facebook page, or a web site for that matter.  These online publicity strategies work best when they’re part of an overall plan.  

The strategies mentioned here involve a little writing and may take time build momentum, but the payoff can be great and you can’t beat the price! 
 
Your consistent online visibility will help you establish trust so people think of YOU, not your competition, when they need help.

To get a free quote on your web site go to www.affordablewebdesign.com/quote.